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Gustavo "Gus" Fring, mockingly referred to as the Chicken Man, is the main antagonist of the crime drama series Breaking Bad and a major character in its prequel Better Call Saul.
On the surface, he is a highly successful and respected businessman in Albuquerque, New Mexico, known for operating Los Pollos Hermanos, a fast-food chicken restaurant chain. However, beneath this carefully cultivated public image, Fring is a calculating and ruthless drug kingpin who uses his legitimate business empire as a front for a massive methamphetamine distribution operation.
Originally from Chile, though his past there remains largely mysterious, he entered business with the Mexican drug cartel, known simply as The Cartel. After his former romantic and business partner Max Arciniega was murdered by his eventual arch-nemesis Hector Salamanca, alongside cartel dons Eladio Vuente and Juan Bolsa, he has been hellbent on exacting revenge ever since. He also serves as the employer of his right-hand man Mike Ehrmantraut and was the former boss of both Walter White and Jesse Pinkman.